Blog
The straight talk, in writing.
把實話寫下來。
Plain guides for factories and trading companies selling overseas: how buyers search, what gets a supplier found on Google and in AI search, and what to do about it.
Buyers · 14 September 2026
Answering the phone in English: why warm introductions close and cold leads do not
Getting found is expensive. Losing the buyer because the phone rang out at 3am, or the reply came three days later, is the most expensive way to fail. Here is how the desk works.
Content · 14 September 2026
Benefits, not features: how to write product pages that Western buyers actually read
Your engineers know why every feature exists. Your sales team knows what buyers ask. None of it is on the website. Here is how to get it there, and why it is the content buyers actually read.
Running the business · 14 September 2026
From enquiry to reorder: why an exporter needs a CRM, and what it should do
The most expensive way to lose a buyer is after you found them: a message unanswered, a quote four days late, a reorder nobody remembered. One system fixes all three.
Content · 14 September 2026
A page for every keyword: how many pages does your product really need?
Owners are surprised when we say their one product needs sixty pages. Then we show them the sixty searches. Here is how the count works and why each page earns its place.
Getting found · 14 September 2026
How overseas buyers actually search for a supplier in 2026
The buyer who places the big order does not browse. They search, they ask an AI, and they check you out before they write a word. Most factories are invisible at every one of those steps.
Getting found · 14 September 2026
How to get your factory cited in AI search answers
Three weeks after the pages were done properly, a client went from absent to named several times in ChatGPT's answer. Here is what the AI is looking for, and how to be it.
The website · 14 September 2026
Schema and structured data, explained for factory owners
Your page says what you make. Schema says it in the format machines read. Without it, Google and ChatGPT are guessing. With it, they know, and they show you for the right searches.
Buyers · 14 September 2026
The proof an overseas buyer checks before the first email
A buyer in Sydney cannot walk your floor before the first order, so they look for the next best thing. Most export sites give them nothing. Here is what they check, in order.
Getting found · 14 September 2026
What "twenty keywords for two thousand dollars a month" actually buys you
You wait, you wait, and nothing happens. Then you find out the agency never built a single page for your product. Four questions to ask before you sign, and what the honest answer sounds like.
Getting found · 14 September 2026
Why your export website gets no enquiries, and what actually gets a factory found
You paid for a website, it looks good, and no overseas buyer has ever called. It was not bad luck. It was four missing things, and every one of them is fixable.
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Tell us what you make and where you want to sell. We come back with a plan: the searches your buyers use, the pages you are missing, what the site needs, and what it costs. No charge, no obligation, in Chinese or English.