The straight talk
A nice websitebrings no buyers.Here is why.
網站好看，不等於有買家。原因在這裡。
You have probably paid for a website before and watched nothing happen. It was not bad luck and it was not the design. It was the same mistake almost every web company makes, and it is fixable.
Nobody asked what your customers search for.
沒有人問過：您的客戶到底在搜尋什麼？
The people who build websites are mostly designers and developers. They are good at what they do. But they are not sales people. When you tell them what you want, they show you a template. When they say they will build it from scratch, they are probably still using a template. There is nothing wrong with that. A template is a good way to get a pre-made design that looks great and save some cost customising it. A template never lost anybody an order.
What loses you the order is what happens next. Your information gets typed into the pages. It looks good. Everyone is happy. And not one of the pages is about anything a buyer actually types into Google.
Agonising over the words on one page.
在一個頁面的措辭上反覆糾結。
The other trap is believing that if a buyer reads exactly the right combination of words, they will buy. That is partly true. But they will not buy from a page they never find, and they will not find it without the right content, and a lot of it.
A buyer does not search for your company name. They search for the thing they need, in their own words, hundreds of different ways. "Tractor attachments manufacturer." "Compact tractor front loader Australia." "Best value mini excavator attachments." Each one of those is a search, and each one needs a page. One page about your product cannot be found for three hundred different searches.
What "proper SEO" actually means.
「真正的 SEO」到底是什麼。
If you decide you need SEO, this is the list. Anything less is a website that looks like every other website.
- 1
A page for every major keyword buyers use for your product, with the related keywords on it, and a post for every question they ask.
- 2
Everything strategically interlinked, so the whole site reads as one authority on what you make.
- 3
The right schema on every page: the structured data that tells search engines and AI engines exactly what you do.
- 4
Pages built for AI search, so ChatGPT, Google AI and the others cite you when a buyer asks.
- 5
A site that looks awesome and loads super fast, on any phone, in any country.
- 6
Things that keep buyers on the page: estimators, comparisons, lead magnets, an AI chat that answers their questions. Google sees that they stayed, decides your page was the right answer, and sends more.
- 7
Content that explains every requirement a buyer has, and how your product meets it, because they will not call until they are reasonably sure it does.
The SEO you were probably offered.
您大概被推銷過的那種 SEO。
What they sell
- 1"Ten keywords for US$2,000 a month." Or twenty.
- 2Rankings. Backlinks. Reports full of graphs.
- 3You wait. And wait. And wait.
- 4You find out they never built a single page for your product, and never wrote a post.
What we do
- 1First, everything there is to know about your product, gathered from everyone in your company and written properly.
- 2Then ten, twenty or ninety pages and posts a month, at your pace. Real pages you can open and count.
- 3The apps, estimators and chat that keep buyers on the site.
- 4Numbers from your own Google account every month, in Chinese.
Why it works
Buyers are looking for exactly what you make. They just have to find you.
Your product is what they want. But they will not call until they have a reasonable idea it meets every requirement they have. Listing the requirements is not enough. The page has to say what the buyer wants, what your product does about it, why you built each feature, and what it means for them. Benefits, from every angle.
When the site with all of that is yours, the buyer stops looking. That is the whole game.
Find out what your buyers are searching for.
Tell us what you make and where you want to sell. We come back with the searches your buyers use in that country, the pages you are missing, and what it would take. No charge, in Chinese or English.